writer’s brains

Anne Janzer: Why Brain Science is Important to Writers and Marketing

Successful, non-fiction, hybrid author Anne Janzer calls herself an “armchair cognitive science geek.”  What does that mean? Anne loves reading and learning about the way our minds work. Her background in technology marketing, helps her with book marketing.

Seth Godin, one of my thought-gurus said this about her books:

“Research-based, hands-on, step-by-step wisdom that can help you wrestle with the lizard brain. Certain to help thousands of would-be writers write.” (Seth Godin, author of The Icarus Deception)”

Here’s a taste:

Show Notes:

  • an understanding of cognitive science helps us figure out how our brains work
  • two selves at work in our brain – different mental processes firing
  • you could call them: the creative and the productive
  • and we need them both to be successful
  • being creative is not enough, you need to be able to bring your creation to life
  • it’s useful to think about how to coral these different parts of our brain
  • there’s a universe of information on marketing. It’s overwhelming, but the thing is a lot of the advice might not fit you.
  • when someone is giving you book marketing advice they are doing so with the best of intentions but you have to think “…but it may not fit me.”
  • there is not one right answer to book marketing
  • we have to think of our objectives for the book, what our audience expects and what we are personally strong at doing
  • build for the long term
  • do things that are sustainable for you financially, physically and emotionally
  • have faith in yourself that your understanding of your books and your audience
  • trust yourself
  • Anne offers two courses: the revision process, managing the review and approval process in business


Anne Janzer is an award-winning author on a mission to help people communicate more effectively through writing.

As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She is author of the books Writing to Be Understood,  The Writer’s ProcessThe Workplace Writer’s ProcessandSubscription Marketing.

Her books and online courses help writers improve their processes and communication skills, so they can share their thoughts and ideas with the world. Find her writing at annejanzer.com.


anne@annejanzer – or find me on my website annejanzer.com


My most recent book is Writing to Be Understood: What Works and Why. It’s about the craft and science of nonfiction – how to not be boring, why story and metaphor works, etc.
Another book that might interest you, is The Writer’s Process: Getting Your Brain in Gear. This is about the “inner game” of writing, and applies to all kinds of writing – fiction, nonfiction, academic, everything.

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